The
Greenville, South Carolina-based Henderson Agency was founded in 1946 by
James M. Henderson,
who put in considerable effort to recruit "smart creatives."
In 1974, the work it did in 1967 for
Fantastik
Fantastik is an American trademarked brand of cleaning products produced by S. C. Johnson & Son. The company acquired ''Fantastik'' as part of a package of products acquired in 1998. These products include: Antibacterial Heavy Duty, Bleach, A ...
was still considered noteworthy.
By 1986, it was described by ''The New York Times'' as "one of the bigger agencies in the Southeast."
[
The advertising agency, which received ''New York Times'' coverage, planned for its founder's retirement with ]succession planning
Succession planning is a process and strategy for replacement planning or passing on leadership roles. It is used to identify and develop new, potential leaders who can move into leadership roles when they become vacant. Succession planning in d ...
, i.e. building and extending its bench strength.[
]
Closure after 60 years
In April 2006, the headline "''A South Carolina Agency Closes Its Doors''" told the end of what ''The New York Times'' called ''Henderson Advertising''.
It was noted in 2003, that the agency, which was "in 1980 ... the first ad agency outside of Chicago or New York to be named Advertising Agency of the Year by ''Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in m ...
'' magazine", "refused to accept cigarette accounts."
After a major account loss, the firm attempted "to re-invent itself included buying .. a public relations firm, in 2003 and .. an event marketing company, in 2004."
A 2017, look-back by a local newspaper wrote that it "grew to become the largest in the Southeast and among the top 1 percent in the nation," adding that they "built a modern headquarters ... (1978), adding a second building in 1984."
References
Business organizations
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